Privacy Policy

Last updated: July 28, 2025

1. Introduction

Welcome to SiteBeacon. Your privacy is critically important to us. This Privacy Policy outlines the types of information we collect from you when you use our SaaS application, how we use it, and the steps we take to protect it.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you register for the Service, express an interest in obtaining information about us or our products and services, when you participate in activities on the Service, or otherwise contact us. The personal information that we collect depends on the context of your interactions with us and the Service, the choices you make and the products and features you use. The personal information we collect may include the following:

• Email address
• Name
• Payment information (processed by Stripe, we do not store full card details)
• User ID (from NextAuth)

2.2 Usage Data

We automatically collect certain information when you visit, use, or navigate the Service. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Service, and other technical information. This information is primarily needed to maintain the security and operation of our Service, and for our internal analytics and reporting purposes.

• Search queries (ZIP code, keyword, radius, search mode)
• API usage (Google Maps Platform, Gemini API calls)
• Credits consumed
• Leads saved (business name, place ID, etc.)

3. How We Use Your Information

We use personal information collected via our Service for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.

• To facilitate account creation and logon process.
• To manage user accounts and provide the Service.
• To process payments and manage credit consumption.
• To send you marketing and promotional communications.
• To respond to your inquiries and offer support.
• To send administrative information to you.
• To fulfill and manage your orders and requests.
• To enforce our terms, conditions and policies for business purposes, to comply with legal and regulatory requirements or in connection with our contract.
• To protect our Services.
• To identify usage trends.
• To determine the effectiveness of our promotional campaigns.

4. Sharing Your Information

We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations. We may process or share your data that we hold based on the following legal basis:

• **Consent:** We may process your data if you have given us specific consent to use your personal information for a specific purpose.
• **Legitimate Interests:** We may process your data when it is reasonably necessary to achieve our legitimate business interests.
• **Performance of a Contract:** Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.
• **Legal Obligations:** We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.
• **Vital Interests:** We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

More specifically, we may need to process your data or share your personal information in the following situations:

• **Vendors, Consultants and Other Third-Party Service Providers:** We may share your data with third-party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: payment processing (Stripe), data analysis, email delivery, hosting services, customer service and marketing efforts.
• **Business Transfers:** We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

5. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

6. Your Privacy Rights

You have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please contact us at [Your Contact Email].

7. Contact Us

If you have questions or comments about this policy, you may email us at [Your Contact Email].